About Nielsen Innovate

Nielsen Innovate is an early stage technological incubator licensed by the Chief Scientist of Israel. It operates as an incubator and investment fund focused on market research, consumer behavior, data analytics, marketing and advertising solutions, campaign effectiveness measurement, big data, social, mobile and new media.

It was launched in 2013 by global market research and consumer behavior leader The Nielsen Company, and one of Israel’s top early stage venture capital fund Partam Hi-Tech. In 2014 additional investors joined as shareholders: Ronald Lauder (Chairman of Estee Lauder, President of the World Jewish Congress, Part Owner of Channel 10), Richard Parsons (Former Chairman of Citigroup and Former Chairman and CEO of Time Warner) and Fred H. Langhammer (Director at Walt Disney Company and Former Director at AIG, Gillette, Nabisco, Shinsei Bank and more).

Based in the ancient city of Caesarea (Israel), we provide startups with funding and a variety of services, including financing, operational support, office space, strategic guidance, hands-on management, mentorship program, business development and network of worldwide partners. The team supporting and guiding our portfolio companies has a strong track record and years of experience in building successful companies globally. We also offer unique benefits and introductions to potential follow up financing.

We are looking for entrepreneurs who possess disruptive and opportunistic digital technology know-how – and seek to convert those from ideas to projects to global businesses. If you have the idea for the next big thing in mobile, internet or new media; an innovative technological approach; and a well thought-through vision - please send us an application.





Our Edge

Hands On
Our experienced team’s main goal is to help founders. We work closely with our companies, helping solve unique challenges and provide strategic advice. We believe in strong, sustainable, partnerships and so we are here to help in any need.

Business Development
With Nielsen's 20,000 clients and business partners worldwide, we provide companies with a unique resource. No matter if it’s a Fortune 500 conglomerate or a single storefront in Kenya we are able to access real customers, fast to market evaluation, and feedback, once a venture is ready to launch.

Emerging Markets and Global Reach
With over $2.8 B in yearly revenue generated in markets such as China, Africa, South America and the Middle East, Nielsen’s ability to deliver access to emerging markets and opportunities is unprecedented in addition to our vast customer base and reach within the developed markets.

We study consumers in more than 100 countries to give our clients the most complete view of trends and habits worldwide. We are here for you to leverage our expertise in your startup.

Follow-on Investments
Since 2008, Nielsen has invested approximately $1 B in M&A, JVs, and external technologies. We aim to deploy smart follow-on capital to our portfolio companies as part of our core strategy 

Knowledge Base
Nielsen has been active since 1923, working in over a hundred countries with 34,000 employees. We look forward to leverage our unique knowledge base. Which will provide insights and empiric based advices to startups


Our office is located at Caesarea Industrial and Business Park, in the center of the country but just outside the main rush hour traffic jam areas - 30 minutes from Haifa and 35 minutes from Tel-Aviv.

The park is situated near main highways: Highway 2 (Coastal), Highway 4, Highway 6 (Trans-Israel) and the Nahal Iron Highway) and offering convenient and spacious parking. In addition, the Israel train station is located just 3 minutes' walk from our office building.

The park is occupying 3500 dunams and home to sophisticated, growing and environmentally friendly industries operating in various technological sectors, such as hi-tech, biotechnology, medical devices, water technology, etc.

The property, over 760 square meters on Ofek9 building at 15 Halamish Street, is very uniquely and exclusively designed by the international architect Oded Stern-Meiraz, to create a pleasant, quiet, joyful work environment.

The design concept is meant to inspire startups and is derived from the Chinese philosophical idea by Laozi that "A journey of a thousand miles begins with a single step". The journey which startups begin hand-in-hand with Nielsen Innovate is expressed by the arrangement of the space – exiting one side of the familiar hectic city moving towards the other end of the unknown horizon. The elements scattered along the way signify the journey: street lights, a paved road and a caravan parked on a lawn.


Full photography album can be found here.

Download the office photo collage.

To use our office as a venue for relevant eco-system events please contact Or.


Design: Oded Stern Meiraz
Graffiti: Swan (Noam Dooshy)
Photography: Yuval Tebol
Video: girafa (Racheli Sason)